Search results for: All Retail content
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Case Study
Diadora sparks buzz around a ’90s revival for a Europe-wide product launch
See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
What’s happening next: 9 holiday predictions every marketer should know
Learn nine trends in the holiday conversation on Twitter so you can customize your campaign to reach our engaged and receptive audience.
Research
Twitter and chatbots help brands deliver top-notch customer service in Canada
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
Research
Reboot is happening: tracking the holiday tech conversation on Twitter
What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.
Perspective
3 ways to own the moment and achieve "Love at First View"
Find out how First View has helped brands get in front of a huge audience at the optimal moment.
Perspective
A Cannes Lions judge reveals what goes into an award-winning campaign
Learn what award-winning campaigns have in common and how to plan using these principles.
Perspective
What these Cannes Lions-winning campaigns can teach you about Twitter
Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.
Perspective
Love at First View — owning the timeline and the moment
Find out how First View has helped brands get in front of a huge audience at the optimal moment.
Research
#HolidayIsHappening : a guide to creative holiday marketing
Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.