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Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with #LiveInTheMovies which won Twitter’s #Creativity award. Take a look behind the screens to see how the company did it.
As video continues to be a preferred storytelling medium, Twitter’s research with Dentsu Aegis Network and MediaScience uncovers how brands can effectively make the biggest impact.
Best in Class
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.