Search results for: All CPG content

19 Results

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Case Study

This Bud’s for you: How Anheuser-Busch InBev brews brand engagement

How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Case Study

How does Coca-Cola connect with a teen audience in real time using Periscope?

See how Coca-Cola FM Mexico teamed up with a rising band to connect with teens through Promoted Tweets and Periscope.

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

Case Study

How used Twitter to deliver a live pizza party for

Learn how frozen pizza warmed hearts and built brand equity by using Twitter to drive to a live Periscope feed of freshly baking pizzas.

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

Case Study

KITKAT uses In-Stream Video Sponsorship to own the NFL conversation

Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.

Case Study

Rimmel London Canada builds momentum and drives buzz in real time

Learn how Rimmel London engaged a celebrity spokeswoman’s Twitter fans through live updates and exclusive content.

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