Search results for: All CPG content

21 Results

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Case Study

Rexona Indonesia leads the conversation during a national soccer tournament

Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.

Case Study

This Bud’s for you: How Anheuser-Busch InBev brews brand engagement

How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter and TV are a perfect match for live events

Learn how Twitter improves the way that Canadians experience live events on TV.

Research

Game time on Twitter: A recipe for your brand’s success

How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Research

Experts share tips for a successful live broadcast

Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.

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