Search results for: All CPG content

21 Results

Case Study

How does Coca-Cola connect with a teen audience in real time using Periscope?

See how Coca-Cola FM Mexico teamed up with a rising band to connect with teens through Promoted Tweets and Periscope.

Case Study

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

See how a men's skincare brand boosted awareness and sales by using Twitter to invite rugby fans to .

Case Study

Nescafé Turkey stays top of mind with First View

See how Nescafé used Twitter to build on Turkish consumers’ passion for its coffee.

Case Study

How used Twitter to deliver a live pizza party for

Learn how frozen pizza warmed hearts and built brand equity by using Twitter to drive to a live Periscope feed of freshly baking pizzas.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

Case Study

KITKAT uses In-Stream Video Sponsorship to own the NFL conversation

Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.

Case Study

Rimmel London Canada builds momentum and drives buzz in real time

Learn how Rimmel London engaged a celebrity spokeswoman’s Twitter fans through live updates and exclusive content.

Best in Class

Cause marketing on Twitter

Learn how to leverage the best of Twitter for your next cause marketing initiative.

Case Study

Rexona Indonesia leads the conversation during a national soccer tournament

Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.

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