Twitter’s audience is unique — it’s receptive, open, and its interests are very defined, which is why it’s so valuable. Twitter offers the opportunity to group the audience by passion points: following their favorite sports teams, knowing all about awards season, joining real-time conversations about the final seasons of their favorite TV shows, or even contributing to the latest news cycle.
If something is happening in the world, it’s happening on Twitter, and it’s very likely you’ll find it on video. Today, content is consumed through multiscreen practices — that’s because the combination of mobile devices and video are the preferred choice of younger audiences. The relevance of social platforms in these kind of interactions is very important: the main way video is discovered by mobile devices is through social news feeds and timelines. Regarding live video consumers, most of sports followers (70%), entertainment fans (74%), and news enthusiasts (64%) are under 35 years old.1 In the end, it’s all about a young audience who prefers live and mobile video content.
By knowing this information, brands have a big opportunity to make their content memorable. The number-one reason people come to Twitter is to discover something new and interesting — our audience listens and is receptive to the messages brands bring to them.2 This first edition of #TwitterFronts for Latin America reunites the most important video content partnerships who are presenting the best sports, entertainment, and news shows, and connecting with the audience through innovative and effective formats. These partnerships represent a meaningful advantage for the brands in their objective to reach an audience that’s interested, influential, and active.
Learn more about our content partnerships in the press release.
Follow the most important conversations about premium content @TwitterMktLatam. If you would like to learn more about Twitter video solutions, visit https://marketing.twitter.com/latam/es/solutions.html.
¹ Internal Twitter data; viewers defined by MRC standard
² Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
The best content is shared with a truly engaged audience, which helps people to discover what's happening in the world.”Kay Madati (@Kay Madati), VP Global Content Partnerships, Twitter
This first edition of #TwitterFronts for Latin America reunites the most important video content partnerships who are presenting the best sports, entertainment, and news shows, and connecting with the audience through innovative and effective formats.”Kay Madati (@Kay Madati), VP Global Content Partnerships, Twitter