Research

How brands are helping

Brands on Twitter are stepping up by sending messages of help. Get inspired by some of our favorites.

In a crisis, it’s natural to be uncertain about what comes next. It can be almost impossible to know what to do, how to do it, or even when the right time is. That’s especially true for brands that have the unique challenge to stay in business while doing everything they can to help.

Thankfully, brands are stepping up to help in so many ways, and they’re sharing them with the world on Twitter.

Brands are using Twitter to help keep people healthy

Crunch shared a video visualizing the time it takes to inhale and exhale, encouraging everyone to take a nice, deep breath

CrossFit shared an at-home workout featuring jug swings, burpees, and sit-ups

Headspace shares mindful tips to stay calm and mindful

Brands are using Twitter to help share their relief efforts

Ford has delivered 200,000 face shields to healthcare workers and first responders and doesn’t have any plans to stop

Cash App continues to give back to people who share their $cashtag by dropping money in their accounts

Del Monte has donated $2 million dollars of Del Monte products to Feeding America to help Americans with food insecurity

Brands are using Twitter to help keep people engaged

LinkedIn offers free courses to manage stress in the new normal

YouTube announces Learn@Home, a website with learning resources and content for families

Bumble teams up with “Cheer” star Jerry Harris to share tips about virtual dating

Brands are using Twitter to help keep people informed

Square reminds people to use its directory to search for and support local businesses with digital gift cards

American Express shares a list of ways to support small businesses

Intuit QuickBooks partnered with GoFundMe to create an easy way for business owners to set up donation pages more easily

Follow us at for more updates and inspiration.

For more marketing insights and inspiration during this time, visit marketing.twitter.com/covid19.

The latest marketing insights from Twitter. Delivered right to your inbox.

Marketing Insights Email Newsletter Sign Up Form

By subscribing, you agree that we may send you marketing emails about Twitter services. You can unsubscribe anytime.