At the interest/engagement stage
Wendy’s bracket builder during March Madness 2017 helped drive 100 million brand impressions. People spent an average of more than five minutes engaging with the bracket experience.
At the understanding intent stage
Patrón’s bot-tender helped the spirit maker better grasp customer preferences. And 39 percent of cocktail suggestions served up by its bot-tender sent consumers to the Patrón website for recipes.
In the evaluation stage
Samsung’s chatbot helps potential buyers cut through the various options and decide which model to purchase. The chatbot enabled the brand to generate sales leads at one-fourth the average cost.