Research

How brands are keeping people connected

Brands on Twitter are helping people feel more connected, even during times of isolation. Here are some standouts.

Connecting with people is an important part of feeling whole. However, during the COVID-19 crisis, the challenge to cope with stay-at-home orders and social-distancing recommendations is a difficult one. As time passes, some people’s physical and mental health are being impacted by feelings of separation, isolation, and loneliness. 

On Twitter, people are sharing Tweets filled with optimism. Brands are stepping up to help people feel connected to friends, family, loved ones, pets, and even the outside world. 

Here’s what we’re seeing. 

Brands are making connections stronger. Literally.

Verizon adds 15GB of free 4G LTE data to small business and wireless customers’ plans to help them stay safe and connected, and to make video calling more accessible.

Xfinity commits to keeping people connected with 24/7 engineering and technician support.

Brands are encouraging people to stay connected to their network

 T-Mobile asks people to continue staying home, checking in on friends, and even checking in on their number neighbor.

Starbucks emphasizes that we’re not alone with a lighthearted reminder.

Brands are helping people expand their networks

Hallmark gives away 2 million cards to help people stay connected from afar.

Hundreds of museums around the world (including the New-York Historical Society) sent each other painted bouquets of flowers to spread love and share art.

Brands are facilitating group activities — alone, but together

Airbnb launches a series of unique experiences led virtually by hosts around the world.

Viator partners with tour guides and other experts to offer at-home virtual tours, live classes, and performances.

Brands are sharing stories to make us feel a little less alone

Chevy honors owners of its cars by featuring those doing their part to help fight COVID-19 on the front lines.

JetBlue shares a thread of stories about how its crew members are “scratching the travel itch from home.”

For more Twitter marketing insights and inspiration during COVID-19, visit marketing.twitter.com/covid19.

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