Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And they love discovering, watching, and sharing videos in Twitter’s hyper-relevant, live environment that connects them to what’s happening in the world right now. Video is the fastest-growing media type on Twitter, and it’s also the most shared. Video ads on Twitter increase ad recall by 194% and purchase intent by 18% (Nielsen Brand Effect 2015-2016). Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. You won’t find such a receptive audience that’s this excited to discover and share your videos anywhere else.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

Before you say yes to your video strategy, ask these 3 questions
How to create video that captivates on Twitter
Experts share tips for a successful live broadcast
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Live video playbook: how to leverage live video
6 reasons why live video matters
Toho-Towa attracts a new audience for its film by building buzz among fans
6 myths about in-feed video: erased
6 tips for working with creators on your next campaign


increase in video ad impressions.

Twitter Internal Data, Q1 16 TO Q1 17
@MetroPCS builds excitement around a live event sponsorship with Periscope
@Vegas bets on Niche content creators to win millennial summer visitors
@DairyQueen uses Promoted Videos to turn dessert into donations for charity
@HelloBC pulls in visitors with Periscope
Desigual puts fans in the front row at New York Fashion Week
Xbox UK gets gamers excited for the Halo 5 launch with Promoted Trends
Audio brand JBL tunes in music lovers with Twitter Audience Platform
Leaning into video trends on Twitter
Why Twitter owns TV conversations


higher ad recall on Twitter vs. leading video platform tested.

Dentsu Aegis Network + Twitter video comparative research study, Mediascience June 2016

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