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Video on Twitter

Be what’s happening with Twitter video.

If it’s happening now, it’s happening on Twitter. People flock to Twitter to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting Twitter to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on Twitter lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

No. 1

The no. 1 reason consumers flock to Twitter is to ‘discover something new and interesting.’

Source: Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
Advertising on Twitter drives audiences to watch TV
Helping brand marketers measure the impact of their advertising

1,140

Twitter streamed approx. 1,140 live events throughout Q4 2017, a 3X increase over Q4 2016.

Sources: Twitter Earnings Report, Q4 2017 and Q4 2016
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
Adidas relaunches its Predator boots with Twitter In-Stream Video Ads
Study offers new marketing mix modeling insights and guidance on where to invest

25%

Twitter saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017
The most effective ways to promote your video campaign
#BestofTweets 10 examples of Twitter creativity in the world
New research shares the keys to In-Stream Video Ad effectiveness
5 tips to boost campaign performance with In-Stream Video Ads
How Oreo showcased its new candy on Oscar night
3 ways to own the moment and achieve "Love at First View"
Love at First View — owning the timeline and the moment
How @VolvoCarUSA pre-roll video ads reach diverse audiences in a discovery mindset

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