Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And it should come as no surprise: video will make up over 75% of the world’s mobile data traffic by 2020, according to Cisco. Video is the fastest-growing media type on Twitter, too, and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. First View videos can increase Tweet recall by more than 141%, while In-Stream Video Ads show strong impact on upper-funnel metrics like ad recall, brand favorability, and purchase intent.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.


increase in video ad impressions.

Twitter Internal Data, Q1 16 TO Q1 17
Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks
The most effective ways to promote your video campaign
Before you say yes to your video strategy, ask these 3 questions
#BestofTweets 10 examples of Twitter creativity in the world
New research shares the keys to In-Stream Video Ad effectiveness
5 tips to boost campaign performance with In-Stream Video Ads
How to create video that captivates on Twitter
Experts share tips for a successful live broadcast


stronger message association vs. leading video platform tested.

Publicis Media research, June 2017
How Oreo showcased its new candy on Oscar night
Periscope 360 brings a new dimension to marketing
#LiveFromLV: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas
Love at First View — owning the timeline and the moment
3 ways to own the moment and achieve "Love at First View"
Live video playbook: how to leverage live video
6 reasons why live video matters
6 myths about in-feed video: erased
6 tips for working with creators on your next campaign

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