Navigating the new norm

In times of crisis, people look to leaders and institutions for guidance, reassurance, and information. Increasingly, they also look to businesses. 

We’re here to help. Twitter is a platform that plays a significant role in crisis communications, and can be a powerful tool for you to communicate with your customers, employees, and the broader ecosystem at times like this. 

Count on us for insights, inspiration, tips, and support to help navigate our new normal.

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How Wendy’s gave America a big “GroupNug”
Frank’s RedHot Fires Up Fans with #TweetSomeHeat
Leading the way
Conversation spotlight: Anticipation
Conversation spotlight: Staying connected
Connecting with people through the power of video
Breaking records with ‘Trolls World Tour’
Conversation spotlight: Health and wellness
Leading the way: Dining
Your Twitter watch party planner
Conversation spotlight: Gaming
Connecting to occasions
Conversation spotlight: Giving
On Twitter, Salesforce is ‎#LeadingThroughChange
How brands are keeping people connected
Conversation spotlight: Celebrating while social distancing
How brands can thrive when live goes digital
Should brands communicate during a crisis?
Leading the way: Media and entertainment
Hulu’s #LittleFiresEverywhere brings fans together at home
Creating from home
Finding comfort in the conversation
Conversation spotlight: Cooking and takeout
How people on Twitter are navigating the new norm
How brands are helping
Advertising during COVID-19
The ultimate Twitter watch party
Verizon uses Twitter to support small businesses in uncertain times
Leading the way
Brand communications in times of crisis

To see all of the latest steps Twitter is taking in response to COVID-19, visit