The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments  = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.


of sports fans follow Twitter accounts specifically to get guidance on food and drinks.

Twitter Insiders, Sep 2016, USA
Game time on Twitter: A recipe for your brand’s success
Chase teams with Andy Roddick to present the US Open through live Periscope video
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
HTC uses the Champions League Final to boost awareness for its brand
Kia increases its regional presence by sponsoring a major soccer event with ESPN
Adidas achieves strong brand association by engaging Madrid Marathon runners


of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sep 2016, USA
MasterCard LAC leverages a sporting event to connect with its audience
How can a major sports league engage fans throughout playoffs season?
TaylorMade connects with its core market plus a more casual golf audience
Sky Sports Rugby and Samsung UK use Twitter Amplify to connect with rugby fans
How brands can connect with fans on Twitter during #Rio2016
Applying event targeting to #Rio2016 and each Olympic sport


59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sep 2016, USA
Preparing for golden moments at the Olympic Games
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
@CanadianTire uses Twitter Amplify to score with hockey fans
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
Rexona Indonesia leads the conversation during a national soccer tournament
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

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