The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments  = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

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of sports fans follow Twitter accounts specifically to get guidance on food and drinks.

Twitter Insiders, Sep 2016, USA
The Spanish Basketball Federation pioneers the streaming of women's sport on Twitter with the Dia League
Game time on Twitter: A recipe for your brand’s success
Chase teams with Andy Roddick to present the US Open through live Periscope video
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji


of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sep 2016, USA
Adidas achieves strong brand association by engaging Madrid Marathon runners
TaylorMade connects with its core market plus a more casual golf audience
How brands can connect with fans on Twitter during #Rio2016
Applying event targeting to #Rio2016 and each Olympic sport


59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sep 2016, USA
Preparing for golden moments at the Olympic Games
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
Rexona Indonesia leads the conversation during a national soccer tournament
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

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