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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments  = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

Game time on Twitter: A recipe for your brand’s success
Chase teams with Andy Roddick to present the US Open through live Periscope video
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
HTC uses the Champions League Final to boost awareness for its brand
Kia increases its regional presence by sponsoring a major soccer event with ESPN
Adidas achieves strong brand association by engaging Madrid Marathon runners
MasterCard LAC leverages a sporting event to connect with its audience

42%

of sports fans follow Twitter accounts specifically to get guidance on food and drinks.

Twitter Insiders, Sep 2016, USA
How can a major sports league engage fans throughout playoffs season?
TaylorMade connects with its core market plus a more casual golf audience
Sky Sports Rugby and Samsung UK use Twitter Amplify to connect with rugby fans
How brands can connect with fans on Twitter during #Rio2016
Applying event targeting to #Rio2016 and each Olympic sport
Preparing for golden moments at the Olympic Games

72%

of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sep 2016, USA
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
@CanadianTire uses Twitter Amplify to score with hockey fans
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
Rexona Indonesia leads the conversation during a national soccer tournament
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

59%

59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sep 2016, USA

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