Media & Entertainment

Twitter is where people go to talk about the TV shows, movies, and musicians they love. There are over 300 Tweets per second about media and entertainment. Brands are connecting with the fan conversation as it happens, building buzz for new releases and platforms, and helping people decide what to watch. This collection of stories and articles shows how brands are tuning in on Twitter.

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Explore the insights & conversations on Twitter shaping culture
Connecting with people through the power of video
Breaking records with ‘Trolls World Tour’
Your Twitter watch party planner
Hulu’s #LittleFiresEverywhere brings fans together at home
How people on Twitter are navigating the new norm
The ultimate Twitter watch party
Why should your brand connect with next year’s awards season moments?
Entertainment on Twitter: Start with the ones who've seen it 100 times
Promoting movies on Twitter boosts key metrics
Advertising on Twitter drives audiences to watch TV
“Bad Moms” creative campaign starts movement on Twitter, boosts box office success
How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’
Five successful strategies for launching something new
Brands + Culture + Twitter = Impact
Twitter announces #BestofTweets 2019: The year’s most creative launches
How the #BTSARMY brought Pantene and Steve Aoki together on Twitter

Source: Twitter Internal Data, 2019

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