Live Connection to Culture

Today people have infinitely more choice and control over where they place their attention.

The spark that ignites movements is more than just a moment in time – it’s about connecting to what’s real, what’s relevant, and what’s meaningful. A live connection to culture is what fuels our passions and drives us to connect. As a brand, nowhere is that connection to culture stronger than Twitter which is at the intersection of passions, culture, and live with a platform that is 800 million+ strong and growing.

Coca-Cola Mexico reaches music lovers with real-time content that increases brand recognition
Telecom firm Orange dials up excitement for its 4G service with a Vine campaign
St-Germain crafts an artistic, fleeting experience on Periscope
Lowe's builds brand loyalty and brings #lowesfixinsix Vine campaign to life
Huawei's new tablet goes global with Promoted Tweets
Three ways a telecom provider builds goodwill and reaches millions with Twitter
A dessert brand soars into ice cream season with a TV and Twitter campaign


Emotional intensity is 84% higher on Twitter than normal web browsing.

Twitter & Live Video Research, Neuro Insight, 2015
Virgin Mobile Australia feeds the hungry with a hashtag
Create a thunderclap moment to connect in the now (part two)
Why viewers who use Twitter while watching TV have higher rates of ad recall
Create a thunderclap moment to connect in the now (part one)
Building a live connection to culture

Who to follow

Twitter has solutions for your marketing objectives

Create engagement

Engaging an audience is a priority for any brand, and Twitter gives you many ways to get the job done. Our users are exactly the interested, sharing types you want in a loyal band of followers.

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Drive performance

In business, it’s all about the numbers, and when it comes to the bottom line, we’ve got your back. We’ve developed tools and best practices to help you reach your sales and marketing goals.

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Measure results

What worked? What didn’t? And why? Get the answers you need with the information and tools that Twitter provides.

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