Today, gamers from around the world are coming to Twitter to talk about everything from their favorite new releases to the latest news. Brands are joining in — they turn to Twitter to build buzz, launch new games, and stay top of mind. Read our collection of stories and insights to see how gaming brands and non-endemic brands are joining the conversation on Twitter.

The latest marketing insights from Twitter. Delivered right to your inbox.

Marketing Insights Email Newsletter Sign Up Form

By subscribing, you agree that we may send you marketing emails about Twitter services. You can unsubscribe anytime.

Explore the insights & conversations on Twitter shaping culture
Conversation spotlight: Gaming
Gaming on Twitter: Start with grandmasters
Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2
Five successful strategies for launching something new
Brands + Culture + Twitter = Impact
Twitter announces #BestofTweets 2019: The year’s most creative launches
Super Audiences generate huge increases in brand metrics for “Forza Motorsport”
The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Explore More Collections

Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

Learn More