On Twitter, people love to talk about their favorite products, and when they recommend something, others listen. CPG brands are launching new products, joining the conversation, providing helpful tips, and dropping special offers. They’re also listening and responding to feedback in real time. See how they’re using Twitter to stay top of mind when it matters most.

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Explore the insights & conversations on Twitter shaping culture
Five successful strategies for launching something new
Brands + Culture + Twitter = Impact
Twitter announces #BestofTweets 2019: The year’s most creative launches
How the #BTSARMY brought Pantene and Steve Aoki together on Twitter
How Twitter got Popsicle to #BringBackTheDouble
It's Delivery...It's DiGiorno
How Twitter helped Mr. Peanut step out of his shell on football’s biggest night
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
KITKAT uses In-Stream Video Sponsorship to own the NFL conversation
How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours
This Bud’s for you: How Anheuser-Busch InBev brews brand engagement
How Oreo showcased its new candy on Oscar night

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