Collection

Connect with what’s happening on Twitter

Twitter is where brands can connect to the events, occasions, and trends people talk about most.

Making connections is what Twitter is all about. 

Every day, people on Twitter talk about what matters to them. It might be a major sporting event, like a national championship game. It could be a cultural touchstone, like an awards show, Black Friday, or . It may be an issue of social importance, such as global climate change or gender inequality. It might be breaking news about a natural disaster or the latest meme. And in each case these conversations are shaping culture. 

Twitter is also where brands connect to what’s happening by joining the conversation — and those that do it well can reap the dividends. Twitter research shows that a brand’s cultural involvement makes up a full 25% of a consumer’s purchase decision.1

Brands that connect to people and culture in an authentic way have an opportunity to rise above the noise, break through the clutter, and generate both buzz and goodwill. Here are examples of organizations that have used Twitter to make the right connections.

Source:
1. MAGNA & Twitter, The Impact of Culture, US, 2019

The latest marketing insights from Twitter. Delivered right to your inbox.

Marketing Insights Email Newsletter Sign Up Form

By subscribing, you agree that we may send you marketing emails about Twitter services. You can unsubscribe anytime.

Explore the insights & conversations on Twitter shaping culture
Brands + Culture + Twitter = Impact
Twitter announces winners of #BrandBowl53
Boost the effectiveness of your ads with #TVxTwitter synchronization
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
Chevrolet brings the power of TV and Twitter to its Amazing Race Canada partnership
How a hashtag on football's biggest night netted Mucinex over 50 million impressions

Explore More Collections

Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

Learn More