@Vauxhall's #GetIn campaign exceeded its KPIs for engagement and clickthroughs. Moreover, the brand saw 20% growth in its share of voice and 50% growth in positive sentiment, compared to the past 18 months. This put Vauxhall in the top three car brands in terms of positive sentiment – and took it from tenth to third place for share of voice.
Vauxhall found that favorability was significantly higher amongst those who recalled its Tweets compared to those who didn’t, as well as those who could associate #GetIn with Vauxhall compared to those who couldn’t.
The Niche campaign also delivered strongly. The video view rate exceeded 45% and there were more than 594K video views of Niche content. The engagement rate on this part of the campaign hit 14% with a total of 6.23M impressions.
Editor’s note: On June 15, 2017, Twitter stopped supporting ScratchReels. Existing ScratchReel Tweets continue to operate as normal GIFs.