F&F (@FandFClothing), Tesco's (@Tesco) fashion range, wanted to inspire women to get moving in its latest affordable, high-quality, design-led activewear. It turned to Twitter to drive awareness of its “What’s stopping you?” campaign among new and existing @FandFClothing shoppers.
Working with creative agency ODD (@ODDLondon), @FandFClothing focused on inspiring its audience through unmissable, playful content. Its videos featured presenter and model Davina McCall (@ThisisDavina) motivating women to get past their excuses and get active.
@FandFClothing encouraged engagement with its campaign by creating video polls, asking women to share their motivation for keeping fit.
To expand its reach into an established lifestyle audience, @FandFClothing also sponsored video from fashion and beauty magazine Grazia UK (@GraziaUK), running its campaign pre-roll before the magazine’s own content.