The campaign exceeded @TaylorMadeTour’s expectations and generated a total of 5.43 million Tweet impressions. The average cost per view (CPV) ran as low as £0.02 and there were 1.41 million video views in total, including paid and organic. The campaign also generated impressive view rates, which were as high as 23.1%.
Alex Oakden, digital manager at media agency Carat, says: ‘Twitter proved once again to be a valuable partner to our team. In such a cluttered media landscape we lean on our key partners to help drive innovation for our clients. This opportunity enabled us to achieve a media-first partnership whilst deepening our understanding of the golfing audience.’