Overall, the campaign helped STC create mass awareness of the revamped app.
The campaign resulted in 23M impressions delivered as a takeover solution using First View & Promoted Trend Spotlight. @stc_ksa conversation increased 2,400% compared to the previous seven days. The campaign reached 8M unique users in Saudi Arabia and achieved a 3.2% engagement rate and a 45% MRC view rate.
The campaign hashtag was used more than 5.5K times, becoming one of the most successful hashtags of STC’s campaigns.