SHEIN is the most downloaded shopping IOS app in the USA in May 2021, The brand celebrates the spirit of originality and creativity of independent designers, launched SHEIN X, a designer incubator programme supporting these designers and giving them the opportunity to showcase their brands on a global stage.
Twitter's audience is influential, plugged-in and in a discovery mindset. There is a 34% increase YoY in video viewing time from audiences on Twitter.
SHEIN (@SHEIN_official) turned to Twitter to launch the first ever reality show series #SHEINX100KCHALLENGE. This allows SHEIN to reach its global target audience on Twitter and showcase how the brand is committed to support these emerging talents by giving them the chance to be featured in the SHEIN AW21 fashion show and a cash prize of USD $100,000 to start their own label.
SHEIN leveraged a suite of Twitter solutions, from their first-ever Live Event Page to showcasing their weekly reality show’s content on Twitter to activating their first Like for Reminder and Branded Hashtag to drive views and conversation.
SHEIN also took over Twitter with Timeline & Trend Takeover products across 8 countries, for their Fall Fashion Show to spotlight the final design collections from these SHEIN X designers. To further celebrate the creativity of these talented designers, SHEIN partnered with ArtHouse creators to marry the top 5 designers’ styles with the SHEIN X logo, to create own-able assets that will be used to further promote the brand and the winners.