The Promoted Trend performed extremely well for @Selfridges and racked up 25.2 million impressions, with an equally strong average engagement rate of 5.35%.
The overall campaign saw 253,000 engagements, with around 94,000 video views, and achieved an engagement rate of 5.89%, which peaked as high as 21.39%. The brand also saw a 500%-plus increase in new followers and around 2,000 mentions of the hashtag during the course of campaign.
“This was an exciting Twitter-driven campaign that explored new digital territories and landed a cost effective campaign at scale. It showed the power of great imagery and the success of using Periscope, to reach people with a new channel that really appealed to them, and suggested really interesting future uses,” concluded Salomé Millmore, senior paid social planner buyer at MediaCom.