Use precise targeting to reach your exact audience.
@SeatGeek used Twitter’s advanced targeting to reach fans of specific sports teams, professional athletes, and artists. Twitter’s strong audience in the sports, music, and pop culture genres, 80% of whom access the platform on a mobile device, allowed the campaigns to deliver new users at scale.
The campaigns used geographic, interest, @username, and keyword targeting to reach the desired audience. For example, when targeting Boston Red Sox fans, the campaigns used keywords such as “Fenway Park,” “Red Sox game,” and “Red Sox tix.” To ensure the efficacy of the acquisition campaigns, @SeatGeek also used Twitter’s tailored audiences to exclude current app users from receiving install ads.
“We were able to use Twitter’s follower targeting to reach highly relevant audiences,” Flaherty says. “If someone is following @davidortiz, @15Lasershow, and @RedSox and lives in Boston, there is a high likelihood they’re a Boston Red Sox fan. By using team and geo-specific approach to targeting, we have been able to efficiently target the right fans with highly relevant ads, driving strong engagement and consistently meeting our goals. Twitter’s unparalleled targeting and high engagement rates have allowed SeatGeek to increase our user base and brand presence.”