With the prevalence of great TV shows and choice of viewing platforms at an all-time high, Samsung UK (@SamsungUK) saw an opportunity to connect with consumers over the content they love and place its QLED TVs at the centre of the conversation by launching an innovative new show format on Twitter.
To bring its vision to life, @SamsungUK formed a unique three-way partnership with Twitter — the home of trending conversation — and BuzzFeed UK (@BuzzFeedUK) — the home of popular culture — to create #What2Watch, a weekly TV review show for online audiences.
For 12 weeks, #What2Watch covered the hottest TV using engaging reviews, features, and interviews to spark conversations across Twitter and engage with audiences on the shows they’re passionate about.
@SamsungUK put QLED TVs at the forefront of the conversation by seamlessly integrating products and features into cleverly crafted #What2Watch editorial segments focusing on QLED’s unique benefits: 4K Replay, Samsung Style Moment, and Clearer Picture.
Lastly, interest targeting by show, actor, and genre, coupled with engaging @BuzzFeedUK editorials, helped to reach interested audiences on the widest scale possible.