For World Environment Day, @SamsungMobile was keen to find an innovative way to harness consumer interest in sustainability and to promote Samsung Certified Re-Newed, its refurbished range of mobile phones. Aware that people flock to Twitter for major cultural and societal events, it saw an opportunity to capture consumer attention and drive sales.
To mark #WorldEnvironmentDay and promote its Samsung Certified Re-Newed range of refurbished phones, @SamsungMobile opted to broadcast a #SamsungReNew live stream on Twitter in the UK and the US.
This on-platform broadcast featured sustainability experts and influencers, including environmentalists and fashion designers, while also giving @SamsungMobile the opportunity to showcase some of its eco-conscious tech innovations.
To build a keen audience ahead of time, @SamsungMobile used Branded Notifications that reminded people the live stream was about to start.
In tandem, the phone giant chose to use Twitter Live Shopping, the first time this Twitter capability was used in the UK. Twitter Live Shopping is a dedicated space at the top of a brand’s live event page where the brand can showcase up to 50 products and make sales right on Twitter. That shoppable profile creates a direct path from discovering and talking about products to buying them in the moment.
Incorporating Twitter Live Shopping meant people in the audience could toggle between the Latest Tab and the Shop Tab throughout the live stream. That enabled them to keep up with the conversation as well as browse products, while they could also continue to watch the live stream within an in-app browser.