As official drink sponsor of the Saudi Arabia national football team, Rani (@DrinkRani) saw the 2018 FIFA World Cup as the perfect opportunity to build brand engagement and boost sales by quenching people’s passion for football.
Capitalising on the global hype, @DrinkRani targeted football fans on Twitter with engaging content and real-time updates, putting the brand at the forefront of the World Cup conversation.
@DrinkRani launched a two-pronged Twitter campaign throughout the course of the World Cup.
Phase one saw them release a series of Promoted Videos showcasing their national team sponsorship. The creative ads introduced fans to a new range of collectable World Cup cans and included clips of the @DrinkRani mascot interacting with players, building the brand’s connection with the national team.
In the campaign’s second phase, @DrinkRani launched their In-Stream Video Sponsorship of #YallaGoal, the Middle East’s first live football show, from @GoalAR. Their creative pre-rolls were displayed before live episodes, highlight clips and branded segments during the tournament.