Seeing that the gaming space was one of Twitter’s fastest growing communities in early 2020, with a 58% increase in unique voices, Pringles UK (@Pringles_UK) saw an opportunity to connect with this trend and build positive sentiment by taking to Twitter to launch its new gaming campaign.
To tap into this growing conversation, @Pringles_UK joined forces with XbokUK (@xboxuk) to run an intuitive competition to connect with gaming fans and offer them the chance to win a host of Xbox goodies.
In the lead-up to the competition, @Pringles_UK focused on raising awareness of its @xboxuk partnership by using Amplify Pre-roll to target gaming communities across Twitter.
Next, @Pringles_UK ran a series of Video Website Cards, each showing a fun, playful video that highlighted a specific gaming scenario. Each Tweet contained a question about the scenario in the video, encouraging audiences to “play” by responding with the correct answer.
Eagle-eyed gaming fans who Tweeted the correct answer, along with the #PlayWithPringles competition hashtag, got the chance to win either an Xbox console or an Xbox Game Pass.