Telecom provider Orange Polska (@Orange_Polska) was keen to raise awareness of its summer prepaid data offer and drive purchases among a younger demographic. It wanted to reach an on-the-go, highly mobile, and social media savvy audience, and saw Twitter as the perfect platform to get its message out.
Recognising that a younger demographic can be difficult to reach during the summer, @Orange_Polska used Twitter’s mobile nature to get its 6GB campaign message in front of the right people.
It built an engaging campaign around the hashtag #6GBna60dni and ran a Promoted Trend to maximise visibility during the final hours of its promotional period. It combined this with a series of Promoted Tweets of trending topics popular with its audience.