@NewLook’s First View succeeded in creating mass awareness of #AngelsXRobots, with 21.4 million trend impressions and over 2.3 million video views at a view rate of 35.63%. During the campaign, account mentions reached 4X @NewLook’s average, thanks in large part to people’s engagement with the brand’s conversational videos.
A Crimson Hexagon report showed that sentiment associated with New Look was largely positive, with 89% of Tweets being positive or neutral.
According to @KWP_UK New Look moved into number one by value share for dresses during December (Source: KWP Total Womenswear, 24we data to 18 Dec 2016) and have retained that position since. In December the brand’s share by value of the Going Out category increased 1.1 percentage points year on year to 7.5% of the market; putting New Look at number two by value for “Going Out.” (Source: KWP, Womens Outerwear/Sportswear, reason for purchase:party/socialising/special occasion, 24we data to 18th Dec2016).
Editor’s note: On June 15, 2017, Twitter stopped supporting ScratchReels. Existing ScratchReel Tweets continue to operate as normal GIFs.