The holy month of Ramadan gave Mrsool (@AppMrsool) the perfect opportunity to boost awareness of its delivery app and connect with Saudi audiences on an emotional level, as people took to social media to celebrate this very special season.
@AppMrsool launched a Twitter In-Stream Video Sponsorship campaign to maximise reach and capitalise on the thriving conversation around Ramadan, when online social activity is at its highest.
Through the campaign @AppMrsool created informative and engaging pre-roll video ads showcasing the app’s features and benefits. Then these were highlighted on videos posted by highly popular Saudi Arabian activist and content creator Ahmad Al Shugairi @shugairi throughout the entire month.
Thanks to @shugairi’s large follower base, the videos, which celebrated different aspects of Ramadan and Islamic culture, helped @AppMrsool significantly increase awareness across Twitter, all while building more positive brand connections.