The campaign enjoyed impressive results: during the April Fool’s Day marketing weekend McDonald’s sold 1 million portions of #FritesPotatoes.
15,176 Tweets used the hashtag #FritesPotatoes, leading to 20.69M impressions and 201K profile visits. A total of 57% of the people engaged were linked to the April Fool’s Day campaign.
“Twitter played a major part in our success, enabling us to create and nurture conversations around the #FritesPotatoes topic.”
— Mélanie Pennec, Creative Director for DDB Paris