Swedish fast-food restaurant Max Hamburgare (@maxhamburgare) wanted to reach out to existing and potential customers to let them know about its new burger, ‘The Grand de Luxe Brioche’. It saw Twitter as a great way to build buzz and anticipation and to boost brand awareness. It particularly wanted to talk about its credentials as a restaurant that places importance on sustainability and responsibly sourced products.
@maxhamburgare chose a Promoted Trend to reach the widest possible audience in Sweden. It supported the #maxbrioche Promoted Trend with Promoted Tweets that included images and video throughout the day. The colourful creative featured mouth-watering pictures as well as a chef in action. This allowed it to showcase the burger production process and to emphasize the high-quality ingredients in its new burger and bun.
Two days after the Promoted Trend, @maxhamburgare ran a competition using a Website Card. This drove traffic to a custom competition landing page that invited fans to create their own ad for the Grand de Luxe Brioche burger and have chance to win 30,000 Krone.