Lloyds Bank (@AskLloydsBank) designed its #ForYourNextStep campaign to give its customers financial confidence when it comes to taking their next step in life. By offering help and guidance, @AskLloydsBank aimed to increase brand preference amongst customers.
@AskLloydsBank created and promoted Twitter Moments that brought three “next steps” to life: starting a family, supporting your child at university, and starting a business. To reach audiences who were facing these steps in life, @AskLloydsBank used interest, keyword, handle and TV targeting.
Each Moment combined tips and insights from different sources, and finished with a link to the bank’s website, where people could find more in-depth help and guidance.