For car brands in the MENA region, the second business quarter is traditionally a peak time to generate sales – and in March 2020, @LexusKSA seized the opportunity to promote its latest flagship vehicle, Lexus LS.
To build hype and excitement about their latest car campaign, @LexusKSA turned to Twitter to capture mass-awareness and drive sales among its KSA audience.
@LexusKSA wanted to amplify awareness of its new Lexus LS campaign – letting everyone know the vehicle was now available to purchase. To ensure this message was delivered with impact, @LexusKSA chose Twitter’s Masthead Spotlight.
To kick off, Lexus ran Masthead Spotlight sharing the message through a stylish 6-second video. The Masthead Spotlight put the Lexus LS at the forefront of Twitter for a full 24-hours.
Shortly afterward, @LexusKSA continued the conversation with a series of Website Cards, completing the journey from Twitter to the business landing page for more information on in-store or online purchases.