Conversational Ads achieved 30.3 million impressions and 3.35 million video views. Overall, the total number of campaign engagements reached 1.87 million, while the cost-per-view of video content was just £0.01.
The #NanasGotTalent hashtag was the third-most-used hashtag in Twitter conversations relating to @BGT, after #BGTfinal and #BritainsGotTalent.
@ShreddiesUK’s association with @BGT significantly increased* thanks to the campaign, with results showing that those who correctly associated the two brands and recalled the campaign Tweets were much more likely to purchase Shreddies.
* Nielsen Brand Effect Study, 2016, April - May 2016.