Case Study

Jetour reaches new audiences in Saudi Arabia with Twitter

Key Results

43M
Impressions

8.5M
Video views

501k
Link clicks

The Opportunity

When the National Motors Supplies Company (@NMSJetour) signed a dealership agreement to make NMS the new dealer of Jetour vehicles in Saudi Arabia in 2022, it turned to Twitter to raise awareness of the new distribution model, and increase brand consideration among an engaged auto audience.

The Strategy

@NMSJetour took a three-staged approach using Twitter’s powerful portfolio of tools, to drive the biggest impact for the brand. The Saudi auto market is remarkably competitive but with a variety of Twitter ad solutions at its disposal, @NMSJetour set out to make the brand a household name among enthusiasts. 

Boosting awareness of the new partnership between Jetour and NMS formed part of the objective, with the intention to increase brand consideration – ultimately drawing traffic onto the NMS website. But the campaign also centered around the big reveal of the new Jetour Model X70 in the Saudi market – converting Twitter engagements into sales.

The ‘tease’ campaign phase saw anticipation ripple across Twitter as auto fans became aware that a change was coming. A series of Video Ads followed, officially announcing NMS as the new distributor of Jetour, and showcasing the features of its flagship Jetour X70 model.

To capitalise on the growing awareness, a Twitter Trend Takeover+ put @NMSJetour in the spotlight for a further 24 hours. Placed at the top of fan’s feeds, it sparked awareness and engagement, amplifying the partnership across timelines in Saudi Arabia. 

With heads turned, it was time to move to the conversion phase. A winning combination of creative Carousel, Image and Video Ads ensured that interested people on Twitter were further educated about the many features of the Jetour X70, and drove conversation around the vehicle.

Tags
  • Automobile
  • Expanding Reach
  • Saudi Arabia
  • Website Traffic & Conversions

01

Tease your audience

Building anticipation and seeding the message ahead of the campaign launch ensured that the engaged Twitter audience was on full alert.

02

 

Boost consideration

Video Ads announcing the partnership and showcasing the new XC70 model enabled full consideration – and the Twitter Trend Takeover+ was the icing on the cake for amplification.

03

 

Make an impact

Strong visual formats like Carousel Ads created impactful connections with audiences, fostering leads and driving conversions.

The Success

@NMSJetour set out with strong objectives and surpassed them in a very successful campaign. A huge audience was reached across the Kingdom stirring up excitement among automotive fans and making the partnership announcement a major success.

Overall, the campaign achieved 43 million impressions and 8.5 million total video views, driving awareness and educating people on Twitter about the new XC70 model. These resulted in an impressive 501,000 total clicks and 440,000 total engagements, demonstrating a strong connection with Twitter’s audience.

We are committed to cement Jetour’s presence in the Kingdom, reflecting its global reputation as one of the world’s fastest growing car brands. Our experience and market studies have shown that Jetour vehicles are remarkably suitable for the Kingdom. The cars perform well and are aesthetically designed, in addition to being manufactured to a high-quality, meeting all the requirements of our diverse customer base.

Mr. Hassan Al-Shamrani, Group Chief Executive Officer of United Motors Group

Solutions Used

Expanding reach

Reach your most valuable audience at scale when it matters most.

Website traffic & conversions

Meet the challenges of the mobile era and get results by driving conversions across platforms.

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