During Ramadan 2020, stc (@stc_ksa) wanted to share a message of togetherness, while showcasing its telephone, fintech, and entertainment services, and identified Twitter as the perfect platform on which to share it.
Ramadan is a time where brands emphasise key themes of generosity and connection. This year, as COVID-19 caused disruption around the world, @stc_ksa worked with their media agency UM to deliver an uplifting message to its audience across Saudi Arabia.
The campaign kicked off with a Promoted Spotlight Trend, which placed the key creative and hashtag #رمضان_حي (#RamadanIsLive) at the top of Twitter’s Explore tab, giving it maximum exposure over a 24-hour period.
@stc_ksa followed this with themed Promoted Videos showcasing the values of Ramadan. These videos built upon the narrative and extended the campaign’s reach. The message of togetherness was then amplified and sustained through the holy month with a series of Promoted Tweets.