@stc_ksa unveiled its new identity in late December 2019 with a fresh new look and a defined message “let’s go further” while maximizing awareness across Bahrain, Kuwait and Saudi Arabia
@stc_ksa chose Twitter to execute its interactive campaign, ‘Let’s go further’, with the aim of highlighting its digital aspirations and capabilities to its 4 million regional followers. With Twitter’s platform, @stc_ksa wanted to create a campaign that mirrored its digital ambition and sparked mass awareness across the region.
To gain as much traction as possible ahead of the launch of the rebrand, @stc_ksa worked with Twitter to implement a four-step strategy: generate awareness, build anticipation, launch with livestream and finally, drive traffic to the @stc_ksa website.
The campaign kicked off with a Twitter takeover, using a combination of Twitter tools including Promoted Trend and First View. After driving mass-awareness, people were targeted with a ‘Like to Remind’ custom execution, in order to build anticipation for the launch event.
The main launch event utilised an entirely customized livestream execution using Twitter API, which called upon people to tap on the hearts in order to reveal the full brand manifesto. Viewers were encouraged by the livestream’s progress bar, which filled-out gradually as viewers ‘liked’ the video until finally the brand manifesto was unveiled.
With the brand manifesto video unleashed, the final stage of the campaign looked to amplify the messaging, using video website cards to drive traffic to the @stc_ksa landing page.
“Given the campaign’s objective to reach all three key markets of Saudi Arabia, Kuwait and Bahrain, Twitter was the optimum platform for us to partner with to achieve maximum results and engagement all under a unified rally call of “Let’s go. Further.’ remarked Ahmad Azizkhan of stc.”