Twitter is an ideal platform to advertise video marketing.
Promo.com (@Promodotcom), a video-making platform for small businesses and agencies, recognised this as an opportunity to raise brand awareness and drive sales among small business owners and marketers.
It considered Twitter to be the optimal platform for two reasons.
First, the use of video is popular on Twitter and is the preferred media for many marketers. These marketers are Promo.com’s target audience, making it the ideal place to both advertise with videos and advertise video marketing.
Second, Twitter users’ high engagement increased the likelihood they would respond and discuss the campaign, achieving brand recognition.
For these reasons, Promo.com recognised an opportunity to run a website conversion campaign using video ads created using its own tool.
Promo.com’s campaign was based on the idea that anyone can make high-quality marketing videos without any prior experience or video production know-how.
To convey this message, it used Twitter’s advanced targeting capabilities to reach business owners and marketers.
Additionally, Promo.com’s ability to easily and quickly create its own ads allowed for weekly testing of different executions. The success of each ad was determined by the engagement rate and cost per acquisition.