How @Gilt uses mobile app promotion to re-engage mobile shoppers
exceeded revenue goals for select app re-engagement campaigns
higher average app click rate than industry e-commerce benchmark
quarter on quarter increase in the average click-to-purchase rate
Gilt (@Gilt) is an innovative online shopping destination that offers its members “first come, first served” access to top designer labels and exclusive experiences at insider prices.
With more than 50% of @Gilt’s revenue coming via mobile platforms, the brand wanted to re-engage with its mobile shoppers and remind them of its access to designer brands at up to 70% off retail.
@Gilt used Twitter’s mobile app promotion suite paired with Promoted Tweets to reach its app audience, remind them of coveted sales, and bring them back into its mobile app to shop again.
By using tailored audiences from mobile apps, @Gilt was easily able to target app users with re-engagement ads for its men’s and women’s business. The “Shop” call to action on the Image App Card directed users from their timelines back into @Gilt’s app or to the App Store to reinstall if they had since deleted it.
Twitter’s mobile app promotion suite helped @Gilt re-engage with shoppers and bring them back to its mobile app. Selected app re-engagement campaigns exceeded their revenue goals by more than double, surpassed the industry’s Q4 ’15 average app click rate by 85%, and achieved a two times quarter on quarter increase in the average click-to-purchase rate.
As a mobile-focused flash-sale business, we’re drawn to Twitter’s real-time mobile platform. Targeting tools enable us to reach our existing app users with vibrant creative and compel them to re-engage with our app.
Mobile app growth
Grow your mobile app by reaching a receptive audience that’s always looking to discover new things.
You want your message to be heard by the right person. Let Twitter’s targeting capabilities help.