@DFS succeeded in engaging a wide audience in its Olympics campaign. Its video view-through rates averaged 38%, with a CPV (cost per view) of 2p. Its Promoted Moment’s engagement rate was 2.64%, with a CPE (cost per engagement of 21p.
The @DFS Digital Team provided this perspective on the campaign’s success: “We worked with Twitter to deliver relevant content in real-time, aligned to TV and Olympic viewing, social conversations and trending topics. By utilising new and innovative formats, we were able to successfully bring to life our content which supported Team GB and our ambassadors pre- and post-performance, this allowed us to maximise engagement and relevant reach on a channel which was appropriate to the conversation.”