When conversations on digital privacy blew up around the world, secure messaging platform @BiPMobil looked to Twitter to promote the app’s privacy features. The communication platform rolled out a Twitter campaign tapping into the conversation, driving engagement and educating Tweeters on online safety.
Twitter’s role as a forum of open and honest conversations made it the ideal platform to drive brand awareness and spotlight @BiPMobil product differentiation. @BiPMobil focused on persuading Tweeters to change messaging apps.
@BiPMobil launched a phased campaign that took advantage of Twitter’s broad audience base, targeting the entire population of Turkey. Kick-starting the campaign with educational targeted ads, @BiPMobil used #bipmessenger to start conversations around its outstanding privacy features and the ease with which Tweeters could switch messaging platforms.
Next, @BiPMobil published a series of high impact adverts, driving engaged Tweeters to original content giving tips on personal online safety and highlighting @BiPMobil’s international security standards and encryption.
With an engaged audience @BiPMobil launched the next phase of the campaign, designed to drive downloads. A Twitter Timeline Takeover, ensured that @BiPMobil hero video ads were at the top of the feed for its engaged Twitter audience.