With Vancouver, British Columbia, chosen to host the final game of the 2015 FIFA Women’s World Cup (WWC), Destination BC (@HelloBC) wanted to find an innovative way to showcase the province’s natural beauty to a broad, digital audience. The tourism group sought to create a live, online portal that invited soccer fans, both in British Columbia and around the world, to explore British Columbia.
With British Columbia on the world stage, Destination BC took to the live-streaming power of Periscope to create an immersive experience that allowed the online community to virtually visit popular locations in the province. @HelloBC featured promoted content with eye-catching imagery of featured locations to entice users to tune into the live video streaming. They also took the opportunity to grow the account’s follower base by targeting those gaining exposure to British Columbia through the FIFA WWC.