As a certain high-profile company prepared to go public, eToro (@eToro), the pioneering social trading network, made it possible for people to pre-order shares. Their orders would be filled on the @eToro platform as soon as the market opened.
@eToro was eager to share the news about this unique opportunity, with the ultimate goal of elevating its brand image among a wide audience of potential investors.
@eToro put its innovative offer in the spotlight with a First View campaign on Twitter. For 24 hours, @eToro’s video was the top ad users saw in their timelines in both Spain and France.
During its First View day, @eToro used multiple versions of its Tweet copy, continually monitoring performance and optimising for the most engaging variations, in both Spanish and French. A simple, clear message remained at the core of each Tweet: You can order your stock before the public listing, and @eToro is the place to do it.