F&F is a global fashion brand that sells clothes, shoes and accessories through its branches in Tesco stores.
F&F Ireland wanted to reach females age 25-55, especially mothers, to show them fashion finds that were literally in store for them the next time they visited the supermarket. The brand hoped to build a large, engaged Twitter following.
Working with agency @WolfgangDigital, @FandFIreland ran a Twitter Video campaign. Targeting women in Ireland, it leveraged keyword and @username targeting as well. With A/B testing, the brand continually refined its targeting and creative output to make sure its Promoted Tweets were reaching and engaging the best possible audience.