The mesmerizing laser, light and musical fountain show not only had a spellbinding effect on spectators, but Emaar's 'Light Up 2018' also clinched the Guinness World Records title for the 'largest light and sound show on a single building’.
@MyDowntownDubai achieved great success in terms of views, as well as engagement before and after its New Year’s Eve live stream.
#LightUp2018 was seen live on Twitter by 1.5 million unique viewers, five times the previous year’s viewership. The audience expressed its appreciation for the show with over 132,000 hearts during the streaming.
Over the course of the campaign, people mentioned the hashtag #MyDubaiNewYear 41,000 times. @MyDowntownDubai’s chatbot received 3,600 messages in just five days before the show, and people used it to send over 1,500 greeting cards afterwards.