Domino’s wanted to make sure that pizza lovers in the UK knew it was #NationalPizzaDay and to stay top of mind as they planned their celebrations.
Working with creative agency @irisworldwide, @Dominos_UK decided that the best way to observe this, the highest holiday in the pizza calendar, would be to tell the story of how pizza came to be.
@Dominos_UK used a Twitter Moment to share the story of the first margherita pizza, in fairy-tale style. “It was important to keep the magic and flow of our story alive, which was suited perfectly to Twitter Moments with their interactive, user-controlled, experience,” explained Simon Thurston-Mould, social media manager at @irisworldwide. “Twitter’s Moment feature enabled us to share our illustrated National Pizza Day story on the platform where the majority of the conversation was taking place, but in a far more engaging format than a ‘standard’ one-minute-plus video.”