Among all the Black Friday offers people see online, Currys PC World (@curryspcworld) wanted its brand to rise above the crowd, and to make it easy for people to shop the deals they sought.
The retailer was determined to harness Twitter’s in-the-moment energy to win views and clicks around the busiest shopping day of the year.
@curryspcworld worked with Twitter API partner Adaptly (@adaptly) and media agency Blue 449 (@blue449) to create a series of video ads. Each video promoted three different products, with three corresponding call-to-action (CTA) buttons just below it in the Tweet.
The simple click of a button turned viewers into shoppers as they landed on the relevant product page on the @curryspcworld website.
@adaptly and @blue449 segmented the campaign targeting based on users’ conversations around the @curryspcworld brand, the brands they follow, their interest in technology products, and their product searches.