World Oceans Week gave Corona UK (@coronauk) the opportunity to boost awareness of the critical issue of plastic marine pollution and gain mass support for its battle to save and protect the world’s oceans.
Twitter provided @coronauk with the perfect platform to amplify its environmental message and boost engagement for its #ProtectParadise campaign.
In the lead-up to World Oceans Week, @coronauk used First View and Promoted Trend Spotlight to put the issue of plastic pollution front of mind and gain maximum exposure for its #ProtectParadise call to action, which asked people to give up one item of single-use plastic for a month in exchange for a free Corona.
Next, Conversational Cards helped to drive engagement and boost the conversation throughout the week, as @coronauk encouraged audiences to Retweet custom hashtags to show which plastic items they were committed to cutting out.
Support from trusted influencer Ben Fogle (@Benfogle), who was featured in all campaign video content, helped to raise further awareness across Twitter. And by highlighting its ongoing environmental projects with Parley (@parleyforoceans), @coronauk built even stronger connections with conservation enthusiasts.