With a year of exciting campaigns ahead, Cadbury UK (@CadburyUK) saw an opportunity to boost engagement and increase ROI by once again choosing Twitter as its key platform for launches and promotions in 2018.
Kicking off 2018 with a new brand campaign centred on the theme of generosity, @CadburyUK launched a First View video showing highly emotional creative to attract immediate attention. It then continued to build momentum with Promoted Video Tweets linked to real-time topics at the tip of everyone’s tongue.
As the football season got underway, Twitter provided the perfect platform for @CadburyUK to reinforce its sport sponsorships, aligning with the Champions League and Premier League for its Big Taste and Match & Win promotions and using short-form video to stay at the forefront of live action events.
When the festive period arrived, @CadburyUK took to Twitter to engage with audiences through a new Secret Santa campaign. Targeting different parts of the UK, @CadburyUK asked people to Retweet a daily Promoted Tweet for their chance to win a limited-edition chocolate bar they could send as a gift to anyone they chose.