The goal of the campaign was to raise awareness and drive conversation and it proved incredibly successful. There were more than 47,000+ global mentions of #RestartAHeart across a seven-day period, more than 38,000+ of these were from the UK.
There was a 1163+% YOY increase in UK mentions of #RestartAHeart on campaign launch day 2016 v 2015. There were more than 9,000 mentions of @TheBHF on #RestartAHeart day 2016, which represents a 433% YOY increase. On top of this there were in excess of 7,300 mentions of CPR in the UK -- that’s more than double from #RestartAHeart day 2015.
People got onboard and spread the conversation with 2,000+ people Retweeting their personalised response. Overall there were 26,000+ total campaign likes (with some people liking and unliking the Tweet multiple times to get the response they wanted). This combined to drive 3,500+ unique visitors to bespoke landing page on BHF website.